What ad campaign do you wish you had done?
I wish I had worked on the Absolut Vodka ad campaign. It was pioneering in its use of a "meme" aesthetic, being clear, concise, and easy to digest while aggressively pushing the brand. Whether the bottle had a halo, was made of stone, or was just an outline of trees on an alpine ski slope, consumers loved finding one of the 1,500 ads in a magazine.
The campaign's clever, consistent, and visually engaging approach made it an iconic
and memorable marketing strategy.
What's vour favorite brand and why?
One of my favorite brands is Supreme. I find it fascinating how people are willing to pay a premium for everyday items simply because they feature the Supreme logo. The brand has masterfully created a sense of hype and exclusivity through its perceived value and limited drops. This phenomenon highlights the power of branding and consumer psychology in driving demand.